Urban Chic Showroom Offers Access to Four Companies in One Space
Joanne Tatem’s ongoing mission is to make a designer’s job as easy as possible, and with that goal in mind, she decided to help open and manage the Vanguard Furniture and Eastern Accents showrooms in Las Vegas Design Center just over a year ago. Now Tatem is looking forward to expanding her buyer base in LVDC and supporting designers by providing easy access to four lines within a new showroom, The Urban Chic Showcase in A226.
“I have a trade showroom in the center of town,” Tatem says. “Then I started working in the Design Center as well with Vanguard. We built a strong West Coast presence, and after I opened with Vanguard, I wanted to increase the lines I represented in LVDC with additional companies that wanted a year-round presence in Las Vegas.”
Currently, the Urban Chic Showcase in Building A includes: Loloi Rugs, Howard Elliott, Art & Frame Source and Interlude Home. Art & Frame Source and Interlude Home both return after a brief hiatus. Loloi and Howard Elliott have market-only showrooms on other floors throughout the campus.
“I have a great designer base that knows and trusts me, and this showroom allows the companies to have greater visibility to West Coast designers while also giving the designers more choices,” Tatem says. “We sell product off the floor for their convenience, as we all understand deadlines! Designers can bring their clients in as well so that they can touch and feel the product first hand.”
Designers who visit the showroom in Las Vegas Design Center can open an Urban Chic account that works in all seven of Tatem’s locations in Las Vegas. In the Showcase she has created “comfort lifestyle” vignettes utilizing product from the four represented lines that complement each product, and she says initial reaction to the Urban Chic Showcase has been overwhelmingly positive.
“We’re open and selling and developing a strong designer following for the lines,” Tatem said. “I’m a designer, so I will jump through hoops so my designer clients don’t have to. We’ll have a grand opening party in January, and I’m telling everyone to make plans now to learn more about how they can ‘urban chic’ it!”