IMC Expands Gourmet Offerings with New Gourmet Housewares Collections
Launching in Las Vegas in Summer 2021
Expanding to Atlanta in Winter 2022
ATLANTA / LAS VEGAS – (April 14, 2021) – International Market Centers (IMC) today announced a plan to significantly expand its gourmet housewares product resources to address buyer demand. The Gourmet Housewares Collection will debut at the Summer 2021 Las Vegas Market and expand to the Atlanta Market in Winter 2022.
“IMC is stepping up to offer more opportunities for buyers and vendors to connect as interest in the gourmet category continues to grow,” said Bob Maricich, IMC CEO. “The Gourmet Housewares Collection will be a dedicated, comprehensive and focused collection on the trade show floor at each of our Winter and Summer Markets designed to give brands the opportunity to get in front of new and existing accounts and providing cross buying opportunities for independent specialty gift, home, hardware and lifestyle retailers.”
The buying destinations will feature up to 100 new resources including kitchen gadgets, cookware, small electrics, grilling tools, kitchen textiles, bar accessories, cookbooks, gourmet food and more. These new resources will expand existing gourmet housewares and food resources presented in permanent showrooms in each city with some 450+ brands in Atlanta and 350+ in Las Vegas. Both markets also feature an expansive and comprehensive presentation of complementary lifestyle, seasonal, and home décor products.
“With a full spectrum of lifestyle product plus the new Gourmet Housewares Collection, Atlanta Market and Las Vegas Market will open new opportunities for retailers,” said Mary Moore, who founded Atlanta-based The Cook’s Warehouse in 1995 and now serves as IMC senior vice president, Digital Operations & Omnichannel Buyer Engagement. “Over the years, sourcing lifestyle product at these markets has been a major boost to my business and with the addition of the high-quality culinary product in The Gourmet Housewares Collection, IMC’s markets are efficient one-stop-shops for retailers.”
For brands, the Gourmet Housewares Collection will offer national exposure opportunities with IMC’s flagship markets in Atlanta and Las Vegas, attracting buyers from coast-to-coast.
“Interest in gourmet products is high for IMC’s buyers – it has become the sixth most searched product category on our market websites during the pandemic reflecting category strength at retail,” added Maricich. “This new opportunity addresses that demand and delivers incremental value to vendors and direct access to new distribution channels including corporate buyers and key accounts.”
The Gourmet Housewares Collection will debut at the Summer 2021 Las Vegas Market, August 22 – 26, 2021. For more information, visit LasVegasMarket.com/Exhibit. The opportunity will be extended to the Atlanta Market in Winter 2022 (January 12 –16, 2022).
Pre-market virtual programming supporting the category expansion will offer education and culinary inspiration. Full programming information will be announced closer to the market.
Atlanta Market is the industry’s premier gift, décor and lifestyle market. Housing the nation’s largest gift product mix complemented by a broad selection of home décor, it features more than 8,000 brands across all categories. Summer 2021 Atlanta Market runs July 13-19, 2021. Additional information is available at AtlantaMarket.com.
Las Vegas Market is the leading home furnishings and gift market in the western U.S., presenting 4,300+ furniture, home décor and gift resources in an unrivaled market destination. Las Vegas Market features thousands of product lines, allowing for cross-category commerce among these industries. The next Las Vegas Market runs August 22 – 26, 2021, at World Market Center Las Vegas. For more information, visit LasVegasMarket.com.
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of IMC’s Digital Innovations division and the Juniper suite of digital sales and marketing solutions and B2B ecommerce marketplace, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information on IMC, visit http://imcenters.com/.
Chelsea Peabody Bohannon