Marketing and Sponsorship Opportunities
Our team works hard to attract buyers to Market and to build your business. Our marketing opportunities offer ways for you to connect with customers and prospective customers. Whether you're starting out or already established, our marketing options offer ways to unlock more sales potential.
Attract Buyers, Increase Awareness and Drive Sales
Hear how advertising can grow your business.
Contact Us About Advertising
Rhonda Jackson, Vice President of Advertising
rjackson@imcenters.com | 336.821.1509
See what Buyers & Exhibitors have to say
Las Vegas Market has been great-we’ve had great attendance, traffic has been nice and steady, we’ve had a good quality of buyers, and we have spoken with a number of new prospective customers as well.
- Nicole Petropoulos
Showroom Manager for Four Hands in Las Vegas
Las Vegas Market has been wonderful for us! So far, we’ve had people come from the West Coast, Northwest and MidWest.This Market gives face-to-face exposure with brands that wouldn’t typically shop our product
It’s been an amazing show. The customers have come out in force.What’s exciting for us is not just our usual tried and true, the loyal customers, but so many new customers that have come to the market. The buying has been amazing. We’re LV loyalists. We’ve been here since day one.
Market Publications & Sponsorships
Las Vegas Market offers a variety of paid advertising opportunities to reach thousands of buyers. Our dedicated account executives can work with you to build a custom advertising plan to raise your profile and visibility before, during, and after Market.
Targeted Tools Tempt Buyers and Drive Traffic
Market visitors plan their shopping and set their agendas with the help of the Las Vegas Market Preview. While you may be evaluating where you can tighten up your spending, maintaining a certain level of marketing signals to the industry that you plan to survive this unique challenge and are poised to help when life returns to normal. Take advantage of our Market Preview Guide, the industry’s most cost effective and proven marketing tool to reach qualified buyers. Reach out to your account executive for more information. Reach out to your account executive for more information.
Marketing Checklist
Our Exhibitor Checklist outlines steps Exhibitors can take to increase their visibility and connect with buyers.
Media Kit
Our Media Kit highlights important deadlines and specifications for the Official Market publications.
Sponsorships Showcase Your Brand
Our Sponsorship Menu includes an assortment of pre-Market and on-site sponsorship opportunities. Please note: Sponsorship opportunities are subject to change due to campus renovations.
Juniper
Juniper is a suite of digital tools designed to support your business – online, at Market and on the road.
Free Exhibitor Marketing Opportunities
Take advantage of these exclusive, complimentary marketing opportunities
Market Snapshot
Market Snapshot - a program to introduce your product to buyers through weekly social media posts and a gallery on our website.
Submit Product Photos
Submit your product photos to be considered for free marketing opportunities, including trade advertisements, email campaigns publications, print projects signage social media and more!
Utilize Your Exhibitor Listing
Buyers rely on the Exhibitor Directory to view products and connect with sellers. We strongly encourage you to update your directory listing to significantly increase your discoverability.
FIRST LOOK
Our popular FIRST LOOK trend program offers free editorial opportunities for all Las Vegas Market Exhibitors. All tenants can submit imagery and/or samples for this IMC exclusive showcase, which puts buyers on a direct path to your showroom. Trend information coming soon.
Editorial Opportunities
Las Vegas Market has compiled a list of free industry press opportunities. Review these opportunities in the Exhibitor Portal and submit to the publications that are the best fit for you.
Social Media
We encourage you to utilize your social media channels to showcase your products. Tag Las Vegas Market (Facebook), @LasVegasMarket (Instagram), and #LVMkt so that we can support your efforts during this time and maximize your reach and connect your products with buyers.
IMC Marketing for Las Vegas Market
IMC is committed to the growth of Las Vegas Market and providing showrooms and exhibitors with unrivaled access to unique buyers. We are constantly working to enhance the value of your investment and maximize exposure and sales potential. Each year, IMC commits millions of dollars to new programs and the development of existing programs and outreach designed to drive tens of thousands of qualified buyers to Las Vegas Market.
Advertising
- Advertisements in more than 30 industry trade publications
- Advertisements and partnerships with select shelter publications
- Advertisements in house publications including Market Preview, Market Resources Guide & more to promote key categories and destinations at market
Direct Mail & Email
- Targeted Direct Mail program with multiple mailings to Buyers
- Robust and targeted email campaigns year-round to buyers highlighting news, hotel & travel information, new product, tenants and exhibitors, market seminars and destinations
- 5 million total emails sent each cycle
Social Media & Online Content
- Comprehensive organic and paid social media campaign across multiple platforms
- Instagram takeover program with tastemakers and trendsetters featuring products found at market
- Regular blog posts featuring a variety of products & trends across furniture, home décor and gift categories
Website/Digital Tools
- New web site launch
- Year-round Product Gallery tool for buyers
- Comprehensive Exhibitor Directory for buyers to discover new products and vendors
- Extensive search engine marketing campaign
- Robust Market Planning tool to help buyers be efficient at market
- iPhone & Android App
Public Relations
- 30+ press releases issued each Market
- Editorial coverage in top trade publications
- Editorial coverage in key shelter publications
- Media Center at market hosts editors and distributes your press kits
Seminars & Events
- 20+ educational seminars
- CEU-accredited programming
- Complimentary food & beverage
- Daily entertainment
- Networking events
Signature Programs
- First Look Trend Program features exhibitors products in seminar, display, social media and printed publication distributed onsite
- Design Icon Award given to a distinguished industry member each year. 2020 honoring legendary designer Martyn Lawrence Bullard.
- Ahead of the Curve in partnership with LUXE Magazine features top designers view of market and highlights products from across categories
- Best of the West program features key designers and their styles and trending products found at Las Vegas Market
- ANDYZ Design Awards in partnership with ASID Western chapters celebrates the best in Interior Design projects
Retail Relations
- Personal telemarketing outreach to key buyers
- More than 50,000 buyers called each market
- Incentive programs offered to top buyers
Onsite Branding
- Floor plans, product locator maps and directional signage throughout campus
- Juried product displays featuring key areas at market
Contact Us About Marketing
Renee Loper-Boyd, Vice President of Marketing
rloper-boyd@imcenters.com | 336.888.3795
Julia Roach
Senior Marketing Manager
jroach@imcenters.com | 336.821.1546