MARKETING TOOLKIT
Prepare for a Successful Market
Prepare for Market and drive buyers, brand awareness and foot traffic to your booth or showroom with these helpful tools.
MARKETING TOOLS
Digital Showroom
Your digital showroom is a free and easy way to connect with buyers at home and at Market, display your logo, lines, product photos, and digital catalogs, and put yourself in front of the home, gift and furniture buyers who source at Las Vegas Market.
Create and manage your Digitial Showroom in your Exhibitor Portal. You can add your contact information, upload photos of lines and product, register your staff, and more.
Questions? Contact our Exhibitor Portal Support Team at [email protected].
Submit Show Specials
Offering exclusive Show Specials at Las Vegas Market can help drive traffic to your showroom or booth. Log into your Exhibitor Portal to submit your show specials. Submit Show Specials by July 9 to be listed on the printed handout.
Submit Show Specials
Submit Showroom Events
Hosting events in your showroom is a smart way to attract potential buyers and celebrate loyal ones. Submit your events to the Exhibitor Portal so we can add them to our Calendar of Events for all attendees to see.
Submit Showroom Events
Sign up for our free or paid lead retrieval options to capture valuable buyer information during market.
PRESS / MEDIA OPPORTUNITIES
Connect with media outlets, showcase your products and build your business with the following opportunities.
Product Photo Submission
Give your new and best-selling product photos to Las Vegas Market to use in digital/social media and editorial content in key industry trade publications. This free opportunity can put your brand in front of potential buyers before Market begins. Submit Photos Here
Social Media
Market Snapshot
Submit your product photos for consideration in our Market Snapshot program — a weekly showcase of products on our website and social media. Photos may also be used for other ANDMORE marketing opportunities. Submit Photos Here
Follow us on social and use #LVMKT to increase your visibility for users searching the hashtag before, during, and after each market.
Facebook.com/lvmarket | #LVMKT
@lasvegasmarket | #LVMKT
Editorial Opportunities
The Las Vegas Market PR team works hard to secure market previews in key industry trade publications. Share your new product images and descriptions for consideration to be featured in these previews. Participation is FREE and all product selections will be made by the editors. View a list of opportunities that best match your business.
Registered Media List
Request a list of registered media and reach out to relevant editors who want to hear about your company and products and arrange to meet at market. Contact [email protected] to request the link.
Press Kits
Exhibitor Press Kits will be displayed in the media center of World Market Center Las Vegas and available for attending press. For added visibility with the press, bring 15-20 kits that include your booth number, at-Market contact and any other newsworthy information about your company and your products.
Press Kits can also be dropped off in person starting Saturday, July 26 in C132.
Mailing Address:
ATTN: Sandy Lee, Press Center - C132
ANDMORE
475 S. Grand Central Pkwy, Ste. 1615
Las Vegas, NV 89106
Contact our Public Relations team with questions.
LAS VEGAS MARKET BRANDING
Feature the Las Vegas Market logo and click-through URL on your website and emails to promote your presence at Market. Click each logo to download.
CO-PROMOTIONAL GRAPHICS
Make your presence known and encourage buyers to visit you during Market by adding banner ads to your website, posting on social media, and sending out eblasts to your database.
.png)
.png)
.png)
LAS VEGAS MARKET IMAGERY
ANDMORE MARKETING FOR LAS VEGAS MARKET
ANDMORE works hard to grow Las Vegas Market. Our team constantly works to enhance the value of your investment and maximize exposure and sales potential. Each year, ANDMORE commits to developing new programs and improving existing programs and outreach designed to drive qualified buyers to Las Vegas Market. Here are some of our marketing efforts.
Advertising
-
Ads in more than 30 industry trade publications
-
Ads and partnerships with select shelter publications
-
Ads in our house publications (Market Preview Guide, Buyer’s Guide and more) promoting key categories and destinations at market
Direct Mail & Email
-
Targeted direct mail program to Buyers
-
Robust and targeted email campaigns year-round to buyers highlighting news, hotel & travel information, new product, tenants and exhibitors, market seminars and destinations
-
2 million total emails sent each cycle
Social Media & Online Content
-
Comprehensive organic and paid social media campaign across multiple platforms
-
Instagram takeover program with tastemakers and trendsetters featuring products found at market
-
Regular blog posts featuring a variety of products & trends across furniture, home décor and gift categories
Website/Digital Tools
-
Continual content updates featuring cross-category product
-
Year-round Product Gallery tool for buyers
-
Comprehensive Exhibitor Directory for buyers to discover new products and vendors
-
Extensive search engine marketing campaign
-
App allows buyers to connect with exhibitors before, during and after Market
Public Relations
-
30+ press releases issued each Market
-
Editorial coverage in top trade publications
-
Editorial coverage in key shelter publications
-
Media Center at Market hosts editors and distributes your press kits
Seminars & Events
-
20+ educational seminars
-
CEU-accredited programming
-
Complimentary food & beverage
-
Daily entertainment
-
Networking events
Signature Programs
-
Market Snapshot: A weekly feature of product introductions, bestsellers and notable lines and collections from exhibitors. It’s a virtual catalog of resources showcased on lasvegasmarket.com and our social media channels. Submit your product imagesto be considered.
-
Trend Program to showcase exhibitor products to buyers
-
Ahead of the Curve: Our partnership with LUXE Magazine features top designers’ views of trends and products from across categories.
-
ANDYZ Design Awards in partnership with ASID Western chapters celebrates the best in Interior Design projects
Retail Relations
-
Personal telemarketing outreach to key buyers
-
More than 50,000 buyers called each market
-
Incentive programs offered to top buyers
Onsite Branding
-
Floor plans, product locator maps and directional signage throughout campus
-
Juried product displays featuring key areas at market
Advertising and sponsorship opportunities available here.
CONTACT US ABOUT MARKETING
Renee Loper-Boyd | Vice President of Marketing
[email protected] | 1.336.888.3795
Julia Locklear | Senior Marketing Manager
[email protected] | 1.336.821.1546