IMC Marketing for Las Vegas Market

IMC is committed to the growth of Las Vegas Market and providing showrooms and exhibitors with unrivaled access to unique buyers. We are constantly working to enhance the value of your investment and maximize exposure and sales potential. Each year, IMC commits millions of dollars to new programs and the development of existing programs and outreach designed to drive tens of thousands of qualified buyers to Las Vegas Market.

Advertising

Advertisements in more than 30 industry trade publications
Advertisements and partnerships with select shelter publications
Advertisements in house publications including Market Preview, Market Resources Guide & more to promote key categories and destinations at market

Direct Mail & Email

Targeted Direct Mail program with multiple mailings to Buyers
Robust and targeted email campaigns year-round to buyers highlighting news, hotel & travel information, new product, tenants and exhibitors, market seminars and destinations
2 million total emails sent each cycle

Social Media & Online Content

Comprehensive organic and paid social media campaign across multiple platforms
Instagram takeover program with tastemakers and trendsetters featuring products found at market
Regular blog posts featuring a variety of products & trends across furniture, home décor and gift categories

Website/Digital Tools

New web site launch
Year-round Product Gallery tool for buyers
Comprehensive Exhibitor Directory for buyers to discover new products and vendors
Extensive search engine marketing campaign
Robust Market Planning tool to help buyers be efficient at market
iPhone & Android App

Public Relations

30+ press releases issued each Market
Editorial coverage in top trade publications
Editorial coverage in key shelter publications
Media Center at market hosts editors and distributes your press kits

Seminars & Events

20+ educational seminars
CEU-accredited programming
Complimentary food & beverage
Daily entertainment
Networking events

Signature Programs

Market Snapshot: A weekly feature of product introductions, bestsellers and notable lines and collections from exhibitors. It’s a virtual catalog of resources showcased on lasvegasmarket.com and our social media channels. Submit your product images to be considered.
First Look Trend Program features exhibitors products in seminar, display, social media and printed publication distributed onsite
Ahead of the Curve in partnership with LUXE Magazine features top designers view of market and highlights products from across categories
ANDYZ Design Awards in partnership with ASID Western chapters celebrates the best in Interior Design projects
Design Icon Award recognizes distinguished industry members. Our 2022 Design Icon program honored legendary designer Kathryn Ireland.

Retail Relations

Personal telemarketing outreach to key buyers
More than 50,000 buyers called each market
Incentive programs offered to top buyers

Onsite Branding

Floor plans, product locator maps and directional signage throughout campus
Juried product displays featuring key areas at market

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