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Marketing Toolkit
Prepare for a Successful Market
Prepare for Market and drive buyers, brand awareness and foot traffic to your booth or showroom with these helpful tools.
Marketing Tools
Digital Showroom
The Exhibitor Portal is your online resource to manage your Digital Showroom, add lines and products, register your staff, modify contact information, access important documents like your Exhibitor Services Manual, and much more.
If you don’t have a Digital Showroom yet, now is the time to create one. It’s a free and easy way to connect with buyers at home, at Market, and on the go. Showcase your logo, lines, product photos, digital catalogs and social
media.
If you’ve already created a Digital Showroom, you’re on the right track. Be sure to update frequently with new lines, photos, or changes in your contact information for buyers attending Markets.
For more information, visit our Exhibitor Portal Guide.
Questions? Contact our Exhibitor Portal Support Team at exhibitorportalsupport@andmore.com.
Submit Your Product Photos & Descriptions
Submit your product photos for consideration in our Market Snapshot program - a weekly showcase of products on our website and social media. Photos submitted will also be considered for other marketing opportunities including Trade Publication Ads, Email Campaigns, Onsite Signage and more.
Social Media
Follow us on social and use the tags below to increase your visibility for users searching the hashtag before, during, and after each market.
Facebook.com/lvmarket | #LVMKT
@lasvegasmarket | #LVMKT
@lasvegasmarket | #LVMKTUsing #LVMKT will consolidate posts into one stream and increase your visibility for users searching the hashtag before, during, and after each market.
Press / Media Opportunities
Connect with media outlets, showcase your products and build your business with the following opportunities.
Editorial Opportunities
The Las Vegas Market PR team works hard to secure market previews in key industry trade publications. Share your new product images and descriptions for consideration to be featured in these previews. Participation is FREE and all product selections will be made by the editors. Click here for a list of opportunities that best match your business.
Registered Media List
Request a list of registered media list and reach out to relevant editors who want to hear about your company and products and arrange to meet at market. Contact salee@andmore.com to request the list.
Press Kits
Exhibitor Press Kits will be displayed in the media center and available for attending press. For added visibility with the press, bring 15-20 kits inclusive of your booth number, at-Market contact and any other newsworthy information about your company and your products.
Press Kits can also be dropped off in person starting Saturday, January 27, in C134.
Mailing Address:
ATTN: Press Kits, Renee Bennett
ANDMORE
475 S. Grand Central Pkwy, Ste. 1615
Las Vegas, NV 89106
Contact our Public Relations team with questions.
Submit Show Specials
Offering Las Vegas Market exclusive Show Specials can help drive traffic to your showroom or booth and attract new customers. Login to your Exhibitor Portal to submit your show special. Submit no later than January 10 to be included in the printed handout.
Las Vegas Market Branding
Feature the Las Vegas Market logo and click-through URL on your website and emails to promote your presence at Market. Click each logo to download.
Co-Promotional Graphics: coming soon for Winter Market 2024!
Make your presence known and encourage buyers to visit you during Market by adding banner ads to your website, posting on social media, and sending out eblasts to your database. Download the sizes and graphics you need below.
Las Vegas Market Imagery
Download these images and give your customers an insider perspective on what’s happening at Market.
ANDMORE Marketing for Las Vegas Market
ANDMORE is committed to the growth of Las Vegas Market and providing showrooms and exhibitors with unrivaled access to unique buyers. We are constantly working to enhance the value of your investment and maximize exposure and sales potential. Each year, ANDMORE commits millions of dollars to new programs and the development of existing programs and outreach designed to drive tens of thousands of qualified buyers to Las Vegas Market.
Advertising
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Advertisements in more than 30 industry trade publications
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Advertisements and partnerships with select shelter publications
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Advertisements in our house publications including Market Preview Guide, Buyer’s Guide and more to promote key categories and destinations at market
Direct Mail & Email
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Targeted direct mail program to Buyers
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Robust and targeted email campaigns year-round to buyers highlighting news, hotel & travel information, new product, tenants and exhibitors, market seminars and destinations
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2 million total emails sent each cycle
Social Media & Online Content
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Comprehensive organic and paid social media campaign across multiple platforms
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Instagram takeover program with tastemakers and trendsetters featuring products found at market
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Regular blog posts featuring a variety of products & trends across furniture, home décor and gift categories
Website/Digital Tools
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New web site launch
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Year-round Product Gallery tool for buyers
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Comprehensive Exhibitor Directory for buyers to discover new products and vendors
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Extensive search engine marketing campaign
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Our new @Market app allows buyers to connect with exhibitors before, during and after Market, enhancing the at-Market experience
Public Relations
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30+ press releases issued each Market
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Editorial coverage in top trade publications
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Editorial coverage in key shelter publications
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Media Center at market hosts editors and distributes your press kits
Seminars & Events
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20+ educational seminars
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CEU-accredited programming
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Complimentary food & beverage
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Daily entertainment
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Networking events
Signature Programs
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Market Snapshot: A weekly feature of product introductions, bestsellers and notable lines and collections from exhibitors. It’s a virtual catalog of resources showcased on lasvegasmarket.com and our social media channels. Submit your product images to be considered.
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Trend Program to showcase exhibitor products to buyers
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Ahead of the Curve in partnership with LUXE Magazine features top designers view of market and highlights products from across categories
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ANDYZ Design Awards in partnership with ASID Western chapters celebrates the best in Interior Design projects
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Design Icon Award recognizes distinguished industry members. Our 2022 Design Icon program honored legendary designer Kathryn Ireland.
Retail Relations
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Personal telemarketing outreach to key buyers
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More than 50,000 buyers called each market
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Incentive programs offered to top buyers
Onsite Branding
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Floor plans, product locator maps and directional signage throughout campus
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Juried product displays featuring key areas at market
Contact us about Marketing:
Renee Loper-Boyd | Vice President of Marketing
rloper-boyd@andmore.com | 1.336.888.3795
Julia Locklear | Senior Marketing Manager
jlocklear@andmore.com | 1.336.821.1546
Connect With Us
475 S. Grand Central Pkwy, Suite 1615
Las Vegas, NV 89106
© 2023 ANDMORE License SPE, LLC