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Summer Market   July 26 - 30, 2020

Looks Matter: Using Visual Merchandising to Boost Sales

Wednesday January 29, 2020 | 12:30PM - 01:30PM
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The way product is merchandised, promoted or featured can make the difference between success and failure at retail. In this session, trend forecaster Michelle Lamb and marketing expert Leigh Ann Schwarzkopf present best practices uncovered during months of retail reconnaissance around the globe. Dozens of innovative techniques from every retail channel will be showcased, highlighting both seasonal and everyday merchandising. Whether you’re an industry veteran or a newcomer, expect to walk away with great tips on how to step up your visual displays. (0.1 CEU)


Michelle Lamb and Leigh Ann Schwarzkopf, The Trend Curve

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