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Winter Market   January 27-31, 2019

Double-Down for Success

Our marketing teams work hard to attract buyers to market and offer ways for you to connect with customers and prospective customers to continue to build your business. Whether you’re just starting out or already established, our marketing options offer ways to unlock more sales potential.

Marketing Opportunities

Attract buyers, increase awareness, exposure & traffic to drive sales

Sponsorships
Connect buyers
First Look
Press Center
Advertising
Direct Mail

See What Buyers & Exhibitors Have To Say

Market Publications & Sponsorships

 

Las Vegas Market offers a variety of paid advertising opportunities to reach thousands of buyers. Our dedicated account executives can work wtih you to build a custom advertising plan to raise our profile and visibility before, during and after Market. 

 

Contact Us About Advertising & Marketing

Renae Brown, VP of Advertising | rbrown@imcenters.com | 336.888.3759
 

Free Exhibitor Marketing Opportunities

A PARTNERSHIP FOR SUCCESS: Take advantage of these exclusive, complimentary marketing opportunities

IMC Marketing for Las Vegas Market


Unparalleled Marketing Support Designed to Reach Key Buyers

IMC is committed to the growth of Las Vegas Market and providing showrooms and exhibitors with unrivaled access to unique buyers. We are constantly working to enhance the value of your investment and maximize exposure and sales potential. Each year, IMC commits millions of dollars to new programs and the development of existing programs and outreach designed to drive tens of thousands of qualified buyers to Las Vegas Market.

Advertising
  • Advertisements in more than 30 industry trade publications
  • Advertisements and partnerships with select shelter publications
  • Advertisements in house publications including Market Preview, Market Resources Guide & more to promote key categories and destinations at market
Direct Mail & Email
  • Targeted Direct Mail program with multiple mailings to Buyers
  • Robust and targeted email campaigns year-round to buyers  highlighting news, hotel & travel information, new product, tenants and exhibitors, market seminars and destinations
  • 5 million total emails sent each cycle
Social Media & Online Content
  • Comprehensive organic and paid social media campaign across multiple platforms
  • Instagram takeover program with tastemakers and trendsetters featuring products found at market
  • Regular blog posts featuring a variety of products & trends across furniture, home décor and gift categories
Website/Digital Tools
  • New web site launch
  • Year-round Product Gallery tool for buyers
  • Comprehensive Exhibitor Directory for buyers to discover new products and vendors
  • Extensive search engine marketing campaign
  • Robust Market Planning tool to help buyers be efficient at market
  • iPhone & Android App
Public Relations
  • 30+ press releases issued each Market
  • Editorial coverage in top trade publications
  • Editorial coverage in key shelter publications
  • Media Center at market hosts editors and distributes your press kits
Seminars & Events
  • 20+ educational seminars
  • CEU-accredited programming
  • Complimentary food & beverage
  • Daily entertainment
  • Networking events
Signature Programs
  • First Look Trend Program features exhibitors products in seminar, display, social media and printed publication distributed onsite
  • Design Icon Award given to a distinguished industry member each year.  2018 honored legendary architect and designer Frank Gehry.
  • Ahead of the Curve in partnership with LUXE Magazine features top designers view of market and highlights products from across categories
  • Best of the West program features key designers and their styles and trending products found at Las Vegas Market
  • ANDYZ Design Awards in partnership with ASID Western chapters celebrates the best in Interior Design projects
Retail Relations
  • Personal telemarketing outreach to key buyers
  • More than 72,000 buyers called each market
  • Incentive programs offered to top buyers
Onsite Branding
  • Floor plans, product locator maps and directional signage throughout campus
  • Juried product displays featuring key areas at market

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