Best of the West in Design, Sugar Paper
Summer is here, and the Best of the West are all headed to Las Vegas Market! We've rounded up seven of the best and brightest in interior design and photography and are looking forward to a lively panel discussion with them on what's new in "West Coast Style"! As a sneak preview of what's to come, we checked in with each of our Best of the West influencers to see what West Coast style means to them, and what trends they're most looking forward to exploring this summer and beyond. Read on for insight from our panelists, and don't forget to catch the Best of the West panel for even more discussion. We'll see you at market!
Close friends and graphic designers Chelsea Shukov and Jamie Grobecker founded Sugar Paper in 2003, after falling in love with the simplicity and nostalgia of letterpress printing. Today, Sugar Paper is renowned for its chic design aesthetic, unparalleled taste and perfectionism. Having been featured in publications including Martha Stewart Weddings, Vogue, InStyle, Lucky, Vanity Fair and Domino, Sugar Paper is a trusted resource for their upscale, stylish celebrity clientele.
Chelsea & Jamie’s Signature West Coast Style
"To us, West Coast style means chic yet comfortable, classic yet unrefined. It’s linen, denim, white, and ocean blues. It’s not taking yourself too seriously and always being on the ready for an adventure–whether that be kicking off your shoes and hitting the beach, or curling up onto a white linen couch with a cashmere throw and a good book."
Chelsea and Jamie's "West Coast Style" in Four Pieces
- Gingham pillows on a white cotton hammock and a margarita
- A gorgeous black and white photograph
- A crisp white shirt
- Simple gold jewelry to wear everyday
Top Four Materials for Next Season
- Handmade tile
- Wide-planked French oak flooring
Top Four Colors for Next Season
- Neutral sand
- Natural blues
- Strong black accents
1. Black + White Photography Wendover Art Group, C378, Tulip
2. Natural Blues Accent Decor, Inc, C124, Moscow Pot
3. Gold Jewelry Jane Marie, C801, 16” Gold Free Form Pearl, 3” Ext.
4. Sandy Hues tgb Brands, C691, Solana Mini Tassel Oblong Scarf
5. Crisp White Simply Curated, C1035, Peony + Salt Soy Candle
6. Gingham Pillows Eastern Accents, A130, Phipps Slate With Flange
“Must See” Showrooms at Las Vegas Market
"Well, this is our first time at Las Vegas Market…so we kind of want to see everything!"
Favorite Places to Stay/Dine in Las Vegas
"My favorite place to stay is The Paris–not only is it centrally located but they also have THE BEST lobby band in town! For dining, Beauty & Essex."
Market Shopping Tips for First-Timers
"My first market trip was like the first time to Disneyland…you really can’t explain how it is going to look and feel until you’re there experiencing it for yourself. I usually try to stick to a list and a budget. I also try to keep the showrooms where I know I am going to be doing a lot of relationship-making toward the end of the day, since they can be time consuming but ultimately, really worth it! Wear comfy shoes and take a ton of pictures because it will all start to run together. We literally look at our market pictures all year long!"