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June 13, 2017

Maximize Your Productivity (& ROI!) When Shopping Las Vegas Market

Las Vegas Market is a significant commitment in terms of time and resources: days away from your store, staff to cover in your absence, the expense of traveling. So how does a buyer ensure a productive and prosperous visit that returns on this significant investment?

Here are helpful best practices if you are new to buying OR shopping Las Vegas Market for the first time. These tips will also be useful for experienced buyers, as reminders how to best maximize your tradeshow experience. What is the best advice you'd offer a fellow buyer?

During-Market Planning Tips

  • Network with other buyers. "Eat lunch with a stranger: ask what is selling and what they ordered. I always discover products I would have overlooked. Eavesdrop: seriously, listen to conversations on shuttles and in the halls. It’s an education worth millions that may just earn you that much money,” shares Kathy Moe, manager of volunteer and guest services at Trinity Gifts at UnityPoint Health in Fort Dodge, IA.

  • Explore every place: you never know where you will find THE hidden treasure. It may only be one item to buy among the hundreds you see. There may appear to be nothing on front shelves – so always enter IN and look,” suggests Raymond McKenzie, head of retail operations at Filoli in Woodside, CA.
  • Take very careful notes. Write down the location and identifying details of the product that interests you. If you do place orders, jot down what you bought, from whom you bought it and how much you spent. Mark where you end each day so you can pick up right where you left off. It will save time, steps and energy! 

  • Attend educational sessions that interest you. Take advantage of the expertise of thought leaders: visual merchandising, marketing and social media, colors and trends and more. Learn tangible tips that may be readily implemented into your business.

  • Take advantage of market specials! “When placing orders or reorders, inquire about specials (freight, dating) and discounts. Every savings adds to your bottom line. Ask for demos or samples. You won’t get what you don’t ask,” explains Shields.

Is it your first time attending Las Vegas Market? Find more useful tips >

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