Company plans ‘huge’ introduction of new product at winter market
LAS VEGAS – Friday, January 18, 2013 – Whole-home source Primo International is relocating its Las Vegas Market showroom to space C-1412 for the Jan. 28 to Feb. 1 show.
The company had been showing in a similar, 18,000-square-foot space two floors lower in space C-1212 prior to this market.
In this new location, Primo International will enhance its product presentation to include more group settings and accessories, giving retailers “a better sense for how our products will look in their stores,” said John DeFalco, senior executive vice president. “We’re also freshening up the entire showroom with new paint, lighting and an inviting new entrance design. And we’re adding an entertainment area where our customers can gather to relax, trade notes and enjoy a meal or a drink.”
DeFalco said Primo will serve a homemade Italian lunch every day in the new space.
Primo International’s line includes leather and fabric upholstery, mattresses, futons, casual dining and youth furniture. Based in Montreal, where it has two distribution centers, Primo also uses independently owned stocking facilities in California and Virginia to service all of Canada and the continental United States. It offers both direct-container and warehouse stock programs to its retail customers.
At the winter market, Primo International will introduce a “huge amount” of new product, according to DeFalco. “About half of what we show will be new for Las Vegas.”
Introductions include a new dining collection, fresh stationary and motion upholstery designs in fabric and bonded leather, “Klik-Klak”-style sofa-sleepers and a range of innerspring and memory foam bedding. In addition, Primo International is rolling out a new Asian stocking program, offering 30-day mixed container shipping on best sellers as well as new products, including the latest bedding additions.
The Asian stocking program will involve multiple facilities in China. The initial program will feature stationary and motion upholstery, sofa-sleepers, futons and bedding. Down the road, the company hopes to expand the program to include products produced in Malaysia and Vietnam as well.
“If our retailers want to mix seven upholstery sets in the same container, our new program gives them the flexibility to do that,” said DeFalco. “We expect this program to draw a very enthusiastic response.”
About Las Vegas Market and International Market Centers, L.P. Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.