(Las Vegas)—Wednesday, January 16, 2013 — A dazzling Emerald City awaits home furnishings industry professionals who attend Winter Las Vegas Market, January 28-February 1. Inspired by PANTONE®’s 2013 Color of the Year—Emerald—and co-presented with Houzz, Las Vegas Market’s “Road to Emerald” will present a colorful, juried, “total home” product exhibit in a flagship location on the first floor of Building C.
In a partnership with Pantone and Houzz, “Road to Emerald” will sparkle with three lifestyle concepts that showcase noteworthy products from current and future Las Vegas Market tenants, all against the backdrop of recent Pantone color picks: Emerald, Tangerine Tango and Honeysuckle. Ultimately, “Road to Emerald” will inspire retailers and designers as they shop Las Vegas Market this winter, including Gift+Home and the Las Vegas Design Center.
“We wanted to create a visually striking, merchandised window display that represents the ‘total home’ product offering available at Las Vegas Market, plus a dazzling Emerald City right here in Las Vegas is a natural,” said Dana Andrew, VP of Global Marketing & Communications of IMC. “From furniture and accessories to gifts and tabletop, our ‘Road to Emerald’ mixes on-trend products with impactful colors that continue to bring excitement to home and gift stores.”
Featured products read like a who’s who of home furnishings: an enchanting light fixture designed by Mary McDonald for Robert Abbey; chairs and tables from Las Vegas Market newcomers Julian Chichester and Mr. Brown; a best-selling vanity table and chair from Christopher Guy (who returns to Las Vegas Market this winter in a new showroom) complemented by a glam-inspired upholstered lingerie swivel chest and faux sheepskin bench created by Michael Amini of innovator AICO; a timeless dining table from industry bellwether (and Las Vegas Market first-timer) Stanley Furniture, adorned with a complete tabletop presentation by internationally-renowned home brand Alessi (a future Las Vegas Market tenant); wall décor from the Barry Dixon Collection by Arteriors; a new rug from the Genevieve Gorder Collection by Capel; eclectic accents from Phillips Collection; and many more colorful surprises.
Just as Emerald ushers in sophistication and luxury in the fashion industries, so, too, does this lush and verdant color fill interiors with a sense of renewal. “The presentation will artfully demonstrate how retailers and interior designers can incorporate bright, bold, relevant colors and product into their store fronts and design projects, deliver thoughtfully merchandised ‘lifestyle’ vignettes in their floors, and ultimately educate their customers on how to use home accents, gifts and furniture to freshen up an existing room and complement their homes,” said Andrew.
Color has long been the go-to for creating in-store excitement. In a recent article, for example, industry forecaster Jerry Epperson advised retailers to “be colorful, not just in your merchandise, but in your display, ads and attitude. Most consumers describe furniture stores as dull, drab and dark. Be memorable and communicate what you learn (at market), the local media editorial staff and to your customers. Tell them what to expect, and create interest,” said Epperson.
Adding a dynamic interactive component to “Road to Emerald,” the showcase is co-presented by Houzz— the leading online platform for home remodeling and design—ultimately extending the showcase beyond market week. Accessible online or from a mobile device, the virtual display on Houzz will extend the reach of market to Houzz’s community of 11 million monthly homeowners and design enthusiasts, 32,000 of whom are interior designers who use Houzz to showcase their own work. Referred to as the Wikipedia of interior and exterior design by CNN, Houzz will be integrating these three vignettes via online ideabooks in which each vendor will have a physical and virtual “green tag” allowing visitors to learn more information about the product and vendor. iPads will be installed in front of each vignette and industry professionals attending on-site and online who join the conversation and comment within the Road to Emerald ideabooks on their favorite color palette and design will be entered to win an iPad mini, sponsored by Houzz.
“We’re excited to partner with Las Vegas Market on this interactive display, which will showcase exhibitors’ products through our popular green tag feature and give designers and consumers in the Houzz community new inspiration on colors and trends, live from market,” said Liza Hausman, VP of Community, Houzz. “This display will also bring to life the inspiration and collaboration tools designers and other industry professionals can find on Houzz, from using ideabooks to gather inspiration and collaborate with clients, to participating in discussions with the broader community about new trends.”
Featured Las Vegas Market exhibitors in the “Road to Emerald” showcase include:
AICO/Amini Innovation Corp.
Arteriors Home - Barry Dixon Collection
Lexington Home Brands
Magic Scarf Co. / Divas Ltd.
Robert Abbey - Mary McDonald
Towne & Reese
Villa Home Collection
While at Las Vegas Market, designers will also get a sneak preview of yet-to-be-released new research from Houzz, giving them a window into the client perspective. Liza Hausman, vice president of community for Houzz, will share the results of a massive study on what consumers want, how much they are willing to spend, the demographics for consumers who are ready to hire a designer, and top design trends among homeowners in the Houzz community. Hausman will also share success stories and best practices from designers in the Houzz community on Tuesday, January 29 at 4 pm.
Las Vegas Market attendees can join the conversation through Las Vegas Market’s social channels on Facebook, Twitter, Pinterest, and Instagram via a common hashtag #RoadToEmerald. Buyers can still register for Las Vegas Market, January 28-February 1, 2013, or book one of the discounted host hotels, as low as $39 a night. Visit http://www.LasVegasMarket.com to register and to see a full schedule of events.
About Las Vegas Market and International Market Centers, L.P.
Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.
Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. For more information, visit www.houzz.com.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.