Gameroom specialist will introduce new home bars and barstools at market
LAS VEGAS – Friday, December 21, 2012 – American Heritage Billiards — a leading producer of billiard tables, home bars, barstools and game room furniture — is moving to a new permanent showroom at the Las Vegas Market taking place Jan. 28 to Feb. 1.
American Heritage will show in a 4,000-square-foot showroom in space B-0818 for the winter market.
“The market team found us a great location in a high-traffic area, and have made the whole transition very simple,” said John Hoffman, vice president. “The area that we’re in is a great fit for our product line.”
American Heritage has been exhibiting at the Las Vegas Market since 2009, when it first showed in a temporary space. It has signed a new 3-year lease on its new showroom, which has been remodeled for the winter market with new floors, paint and lighting.
Located in Streetsboro, Ohio, where it has a 175,000-square-foot facility, American Heritage Billiards produces more than 200 different barstools that cover the gamut of retail price points, with an emphasis in the $199 to $399 category. Along with pool tables and barstools, its line includes gathering tables, home bars, bar mirrors, pub sets and accent pieces. In addition, it offers the Renaissance collection of fully customizable furnishings, with hundreds of finish, fabric, wood and tacking combinations. The company is known for its traditional and transitional styling.
“Our home bars are designed with both beauty and functionality in mind,” said Hoffman. “Our wood bars are designed to hold the finest stemware and barware, provide wine rack storage and serve guests in style.” Functional extras include locking cabinet doors, pullout wine racks and storage drawers.
At the winter Las Vegas Market, American Heritage plans to introduce several new home bar and barstool models designed to quick ship within 72 hours.
“We ship our products when the retailers sell them,” said Hoffman. “They don’t have to carry any inventory and can focus their efforts on merchandising and selling.”
As a result of its showings at the Las Vegas Market, American Heritage Billiards has broadened its account base to include conventional, full-line furniture stores as well as online retailers. The company also has expanded its business with designers and decorators.
“When the economy softened five years ago, we recognized that we needed to reach out to new channels of distribution,” said Hoffman. “The Las Vegas Market has proven to be a very successful vehicle for expanding our presence within the retail and design communities. We select our partners carefully and protect our pricing, so that everybody can make a good margin.”
About Las Vegas Market and International Market Centers, L.P. Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.