Whole-home furnishings source plans major product, program rollouts
LAS VEGAS – Tuesday, December 18, 2012 – Abbyson Living is returning to the Las Vegas Market with a new permanent showroom in space B-0880.
The 6,256-square-foot showroom is in a “prime, atrium space right off the escalator,” said Yavar Rafieha, vice president of Abbyson Living. “We are remodeling the space for market to create a stunning presentation.”
The new showroom is being designed to spotlight lifestyle vignettes. It will include a full bar, marble flooring and interactive video displays.
Based in Los Angeles, Abbyson Living produces bedroom, dining room, occasional, upholstery, accent furniture and area rugs. The company is known for “inspired elegance” — classic designs updated with transitional and modern touches that are “chic, creative and functional and in tune with today’s lifestyles,” said Rafieha.
At the Las Vegas Market taking place Jan. 28 to Feb. 1, Abbyson Living will introduce new dining and leather groups, as well as mirrors, lamps, pillows and rugs. The company also is introducing a new line of higher-end fabrics.
On the merchandising side, Abbyson Living will debut a new touch-screen kiosk for retailers that provides instant access to its online catalogs. The company’s sales force also will be equipped with iPads linked to its website and database.
“We will have a number of ambitious programs and concepts to share with our retailers,” said Rafieha. “This new showroom gives us a great opportunity to introduce our new brand campaign and other initiatives.”
Designed by Los Angeles-based consultant MVC Agency, the brand campaign includes a new logo, tagline (“Inspired Elegance for the Way We Live”) and website. In addition, Abbyson is stepping up its social media marketing efforts to leverage the celebrity following that its products have inspired.
“Abbyson Living has always been dedicated to building our brand name in the market,” said Rafieha. “Through social media, our website and other communications, we aim to build a more meaningful connection with our target customers, based on core values such as quality and style.”
Founded in 1989 as an importer of hand-knotted Tibetan rugs and other hand-crafted products, Abbyson has evolved into a whole-home furniture source. Today, Abbyson sources its furnishings from company-owned plants in Asia, Italy and Germany, with U.S. distribution centers in Los Angeles and Plainfield, Ind. In 2013, it plans to add a third U.S. distribution facility on the East Coast.
“We are excited that Abbyson Living sees the Las Vegas Market as a key part of its new marketing initiatives,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “The Las Vegas Market offers growing companies such as Abbyson a highly effective platform for reaching new customers.”
About Las Vegas Market and International Market Centers, L.P. Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.