The new year invites a new look for Las Vegas Market. Since launching more than 11 years ago, Las Vegas Market has become the most comprehensive market in the US and the largest furniture, home décor & gift market in the West.
The new campaign Golden Discovery invites guests to leave behind the expected and discover the extraordinary in the unique and unmistakable destination that is Las Vegas. It showcases an array of furniture, gift and home décor in the most unexpected of places, a visual metaphor for Las Vegas Market and the city it calls home. Because no matter what you're looking for, you're sure to discover something wonderful here.
The tagline Discover the Extraordinary highlights the experience of Las Vegas Market while alluding to the breadth of product offerings found. The new brand mark is a contemporized monogram that evokes energy and sophistication, much like the market experience.
Vanity & Bench by Worlds Away
Jewelry by Addison Weeks
Mirror by Stanley Furniture
Scarf by Pom Pom at Home
Chest by Stanley Furniture
Area Rug Hide by Nourison
Bar/Chest by Dovetail Furniture
Table by Global Views
Accent Table by GO Home
Dining Chair by Stanley Furniture
Our team in collaboration with our agency and design and production teams shot the campaign in two phases. Our desert backdrop was shot on location in Las Vegas, Nevada. Our product photos were shot in studio in Greensboro, North Carolina. The two were creatively merged together to create the unique Las Vegas Market look.
Karen Olson & Tripp Regan – International Market Centers
Photography, Production, and Post-Production
Tristan Klobas - Lustre