VOLUME 2, NUMBER 1
spring 2008
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Winter 2009 Las Vegas Market to run February 9 to 13

Shift from January dates reflects commitment to meet evolving needs of buyers and exhibitors

World Market Center Las Vegas recently announced that the Winter 2009 Las Vegas Market will take place from Feb. 9 to Feb. 13, 2009. Market officials say these Market dates best align with exhibitor business cycles, relieve industry show conflicts and fall during a period in which Las Vegas hotel rates are potentially more favorable for attendees in the U.S. and abroad.

"We are committed to meeting the needs of our customer base, and adjusting our Winter Market schedule is one way of doing that," said World Market Center Las Vegas President and Chief Executive Officer Robert Maricich. "In evaluating optimal product introduction schedules, buyer and exhibitor commitments, the international show calendar, as well as average hotel rates in Las Vegas, we identified Feb. 9 to 13 as an ideal time to host Winter 2009 Las Vegas Market."

With the highly anticipated summer opening of Building C at World Market Center, the world's fastest growing trade complex has the ability to concentrate every exhibitor and buyer on its ultra-modern, integrated 57-acre campus in Las Vegas. No longer restricted by the availability of premium off-site exhibition space, Maricich says World Market Center has greater flexibility than ever before in establishing event dates.

"The global footprint of Las Vegas Market is phenomenal, and last January was no exception having seen an increase of 60 percent more international buyers in attendance representing more than 100 countries. In particular, Las Vegas has quickly grown to be the preferred U.S. Market among Canadian, Latin and South American buyers evident by the influx of attendees from these regions each show," said Maricich. "A shift a couple weeks from our current pattern eliminates an overlap with European shows—that in turn further enhances international participation at Las Vegas Market. And, given current economic factors, Las Vegas is a great value to these overseas buyers and will be well received by our exhibiting companies."

Maricich says the new dates also reflect World Market Center's commitment to growing the gift segment in Las Vegas. Hosting Winter 2009 Las Vegas Market in February allows premier gift buyers and exhibitors to avoid that segment's already rigorous January event calendar. Additionally, the February dates strategically position Winter 2009 Las Vegas Market just days from the Surfaces convention, allowing floor coverings/rug buyers the opportunity to conveniently attend both Las Vegas shows.

The Summer 2008 Las Vegas Market is scheduled for July 28 through Aug. 1, 2008, and early registration and hotel bookings are currently available on-line. For more information about World Market Center Las Vegas, including leasing or exhibiting opportunities, please visit www.LasVegasMarket.com.

Dates for the Summer 2009 Las Vegas Market have not yet been released.