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| VOLUME 2, NUMBER 1 spring 2008 |
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July Las Vegas Market Grows 'High Design' Resources with Expansion of Juried Showcase
Design & Living, ConText and Living Green Pavilion to Occupy Top Floor of Las Vegas Design Center in Trade Complex's Newest Facility
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A broad selection of innovative designs and luxury product from around the globe will be featured as part of the juried designed sections at the July 2008 Las Vegas Market.
The juried showcase sections include ConText, Design & Living and Living Green Pavilion. Combined, the trio represents a comprehensive array of the home furnishings industry's most discriminating creations. More than 200 exhibitors will be presenting their design-inspired lines, and the showcases will boast a strong international flavor from Europe and other parts of the world.
Upon reaching the fifth floor of Building C, buyers will find each juried showcase clearly defined through custom visual and auditory treatments communicating each showcase theme. Design & Living will convey a hip and contemporary feel throughout its 40,000 square feet of exhibit space; while across the hall crisp, chic accents will define the more than 13,000 square feet of the ConText showcase. Meanwhile the highly anticipated 12,000-plus-square-foot Living Green Pavilion will convey an organic and natural feel through green design and sustainable features. An Italian inspired espresso bar and a relaxing buyers lounge will further enhance the fifth floor, welcoming marketing attendees.
The three juried showcases have grown in response to increased attendance from interior designers and high-end retailers seeking more form-focused products at Las Vegas Market. During the Winter Las Vegas Market attendance from this design sector doubled, making up 12 percent of total Market attendees.
"Increased attendance within this design sector clearly demonstrates that 'high end' is in 'high demand' at Las Vegas Market." These three juried showcases are expected to satisfy that demand as they are among the most inspiring and progressive faces at World Market Center to date," said Tim Branscome, Vice President of International Business Development.
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Specifically, ConText, which made its debut at Winter 2008 Las Vegas Market, is a premier showcase for home textiles and bedding. This summer it will feature trend-setting designs as well as classic, timeless designs, offering every retailer and designer something beautiful, exciting and new.
Design & Living will deliver design-conscious visitors' favorite innovators, as well as previously unseen talent, in various styles - from traditional to contemporary - furniture and home décor among over 100 hand-picked companies.
Living Green Pavilion will return for its third market, educating and delighting buyers with sustainable furnishings or furniture using wood, cushioning, fabrics and finishing materials that can be renewed through natural processes over prolonged periods of time. The Living Green Pavilion is the country's largest, most comprehensive venue of its kind, providing the mainstream market with fashionable, accessible, eco-savvy and verified sustainable furnishings.
"We're thrilled to be moving these highly-acclaimed showcases from their previous temporary exhibit locations to the Las Vegas Design Center in conjunction with the opening of Building C," said Branscome. "There's no question their prime location in our new state-of-the-art space will draw enormous buyer traffic and add to the excitement of celebrating our first market entirely on the World Market Center campus."
Manufacturers interested in learning more about criteria to exhibit in these juried showcases should e-mail design@lasvegasmarket.com.