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First Look Trends for Summer 2017

View online or be sure to pick up a hard-copy of the new First Look book at Market on campus or at the First Look seminar.

Download the First Look Companion Guide [PDF]

Modern Traditions

Family, dining, holiday and seasonal products come to the fore in this trend, which spotlights modern and transitional dining furniture; tabletop; holiday décor and decorations, including wrapping paper; ornaments; and more. Holiday merchandise runs the gamut, encompassing Halloween, Thanksgiving, Christmas, Hanukkah and New Year's Eve. 


Get Holiday-Ready

Casual/Outdoor: Water Signs

First Look heads to the beach – and pool – for a casual lounge vignette that showcases watery blues and bright whites. Merchandise selections incorporate outdoor furniture, including modern lounge seating and fire pits; beach towels; portable umbrellas; all-weather dinnerware; beachwear; totes; sunglasses, and more.


Dive Right In

Bedroom: iGen

Marketers' focus is shifting from Millennials' wants and needs to Generation Z's wishes and hopes, and First Look keeps pace with a space for today's true digital natives. We're connecting with the iGeneration – an entrepreneurial, responsible, compassionate, competitive and curious set – in our first-ever 'tween bedroom vignette. The product assortment for iGen includes: unisex bedroom furniture, especially designs with tech management and savvy storage solutions; bedding; area rugs; lighting; wall decor; poufs; personal accessories; plush, and toys.


Capture iGen's Attention


Craftsmanship and artistry headline First Look's fourth trend vignette with products all showcasing the creativity and handiwork of craftspeople. Virtually all product categories are suitable, with a special emphasis on merchandise produced by global artisans. 


Meet the Makers

First Look Seminar

Join Julie Smith Vincenti of Nine Muses Media as she serves up fast-paced design insights and purchase trends from a host of industry tastemakers and trendsetters.


First Look Seminar Info

First Look Trends for Winter 2017

Deep sea blues, lustrous greens and grounded purples, plus matte metals and stone embellishments, combine in 2017's NOURISHMENT theme. It's a daring, experimental and enticing approach to sophistication and luxury ... one that rejuvenates the mind and body, just like a nutrients-packed elixir.


Feed Your Inspiration

A nature-inspired story emerges from the shadows in FIRST LOOK's MIDNIGHT GARDEN, a sultry theme where photorealism, digital effects, interplays of dark and light, romantic flourishes, and even scorched and charred textures invite viewers to surrender to the beauties of the night.


Romance Your Senses

The artist's stamp, whether by way of signature or slight imperfection, is evident in ARTIST'S HAND, a theme that focuses on all gift and home product categories, especially textiles, accessories, jewelry and furniture. Look for nuance—and perhaps clever and quirky inscriptions—that connect owner and maker.


Unearth Your Unique Style

FIRST LOOK showcases a range of categories in PERSONAL SPACE, a bathroom vignette that features top colors in cabinetry: white, off-whites and blue-cast grays. What to submit: bathroom vanities, mirrors, wall decor, sconces, personal care products, candles, textiles and trinket dishes, to name just a few.


Find Your Calm

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